On September 14^th, 2011 in course of KYIV MEDIA WEEK an unique event – Format Show - was held. This one day conference was dedicated to the TV formats, their screening and presentation of the newest and the most popular formats by core international prodcos and distributors. For two straight years Format Show is being organized by Media Resources Management company. In course of Format Show participants had a great opportunity to listen to speeches from the leading experts in the sphere of TV formats from Europe, USA, Russia and other countries who talked on braking and the newest trends of formats business. Also the screening of the most popular and outstanding formats of TV shows from all around the world was held. The Format Show key point became the premier of 15 newborn TV formats, presented in Kiev to international media community for the first time. Particularly, participants of the conference saw three debuts of the game formats from British company ITV, three new formats from German company SevenOne International and three more from British Zodiak Rights. Also American Small World IFT, British BBC Worldwide, Swedish Sparks Network, Israeli Armoza Formats, British Cineflix International and French Banijay Entertainment presented their TV-formats premieres to Format Show audience. Besides, in course of the conference a unique panel discussion ‘Scripted formats: adaptation , original production, market analytics, future trends’ was held, where production industry core experts (Timur Weinstein – WeiT Media (Russia), Victor Prykhodko – Pro-TV (Ukraine), Yuriy Sapronov – Russian World Studios, Tatyana Gnedash – Television and Radio Broadcasting company Ukraine)  shared their experience and thoughts regarding problems and prospects of a high-rate local TV content  development.

It must be said that Ukrainian media market players, that were present on Format Show, dropped a hint of a doubt concerning the relevant output referred to the ‘home-made’ formats penetration into the international markets, speaking in favor of production experience scarcity. Meanwhile  Igor Storchak – director of FILM.UA Distribution - has endorsed his colleagues’ view that “as long as we adapt  foreign formats - we study”, and developed his idea: “Formats adaptation  leads to discovering of our own formats. The day, when Ukrainian formats will enter international market is very close.”