News of Format Show participants: Banijay launches a new channel Non-Stop People; a Singaporean broadcaster has acquired Red Arrow’s format The Taste

Banijay Group is to partner with multi-platform French producer, Mediatic System, to launch a brand new channel concept on the CanalSat platform: Non-Stop People. The channel is a 24-hour news outlet specializing in celebrity and entertainment news with 24/7 continuous coverage fuelled by a team of 30 expert journalists reporting from regional hubs based in Paris, Los Angeles, New York and London.

Non-Stop People will feature news bulletins every 15 minutes which are complemented by features and packages that go deeper into the biggest stories and explore the fascinating world of global entertainment. The launch will also include new digital extensions such as mobile and tablet apps as well as a dedicated website running real time news and exclusive video content.

Banijay developed the concept together with Mediatic System and the two will work together on operational and editorial oversight of the channel. Hugues Dangy, founder and President of Mediatic System, has taken on the role of Channel Head.

He said, “Non-Stop People is a completely revolutionary idea, taking the model of CNN and applying 100% entertainment and celebrity content. We are excited to be setting a new precedent for entertainment reporting along with CanalSat and Banijay.”

Francois de Brugada EVP Banijay Group said “This partnership is part of a number of strategic initiatives for Banijay Group in the digital world. Non-Stop People is not only a unique concept for a news channel but an efficient tool for distributing entertainment and celebrity content across all platforms. We are already working on an international roll-out for the channel and exploring the many ways that we can further exploit this rich new pool of resources.”

A Singaporean broadcaster MediaCorp has acquired the original US version of cookery competition format The Taste plus the option to create its own version.

The Taste, originally greenlit by ABC in the US, is currently being produced by Red Arrow Entertainment-backed Kinetic Content and features Nigella Lawson and Anthony Bourdain.

MediaCorp has now bought the show as well as format rights from distributor Red Arrow International. The US 8x60′ series will air on MediaCorp’s Channel 5 next year.

Joy Olby-Tan, VP of acquisitions at Channel 5, said the two presenters gave the US version “hot-formula pedigree” and that it will air the show across multiple platforms next year.

Broadcasters in Australia (Network Nine), Ukraine (1+1), France (M6) and India (FIC) are all set to air local versions of the The Taste, which pits amateur and professional chefs against each other. The Lifestyle Network in the Philippines will also broadcast the US version but has not licensed the format.

International premier of Red Arrow's format The Taste was at the screening Format Show on September 11in course of KYIV MEDIA WEEK.

Next conference and screening Format Show will be held on September 10 in course of annual international media forum KYIV MEDIA WEEK 2013 that will be held on September 10 – 13 in Kyiv, Ukraine.

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