Now that’s what I call TV 2019 – exclusive keynote by Virginia Mouseler at KMW

Co-founder of The WIT, a world-renowned analytical company specializing in content research around the world, Virginia Mouselerwill open KYIV MEDIA WEEK 2018 with an exclusive presentation, dedicated to what TV will look like next year.

Is TV still dead? Is it still the golden age of drama? Is non-scripted content still toneless? Is the next big format coming back anytime soon? What do viewers really want? What are the creative trends in non-scripted and content trends for the new season?

Reasoned and objective answers to these questions will help content creators and distributors make the right business strategy leading to success and profit.

Virginia Mouseler from The WIT – Analytical partner of KYIV MEDIA WEEK– will give answers to these questions, based The Wit’s exclusive data and research.

“That’s an exciting time for me to present the first keynote by The WIT at KYIV MEDIA WEEK. There’s never been so many viewing options, innovative and daring content offered and as many questions about the future to be answered. Linear TV, VOD, OTT… Now that’s what we call TV in 2019!  But we don’t really get if TV is dying or living a golden age, if dramas are killing the non-scripted genre, if a next big format hit will ever come again… when… and where from. Digging in The WIT data and expertise, I will show the trends and directions that prove the market is not so disoriented it looks at first sight. I will try to make the TV picture clear”, – comments Virginia.

She is world-known expert whose regular ‘Fresh TV’ conferences at MIPCOM and MIPTV in Cannes are the most packed events of both markets.

After graduating in philosophy and psychoanalysis, Virginia graduated from a top tier business school. She published two novels and an essay in psychoanalysis, all translated into several languages. Such a complex of professional skills, allowing her to subtly catch public demands and demands of the time and see real opportunities for their monetization, made Virginia Mouseler the world's leading expert in TV trends prediction.

In her keynote, which can be considered a symbolic opening of KMW 2018, Virginia Mouseler will tell what she thinks television will be next year, and also how to use the current trends to your advantage.

The Wit was founded in 1996. The Wit services are used by the most active broadcasters, producers and distributors around the world. The Wit offers the ‘Daily Wit’, a newswire on projects and formats in development; ‘The Fresh TV’, an online database on all the new shows broadcast in more than 40 countries; The ‘Fresh Projects’ database about new upcoming ideas; the ‘Cool TV’, an analysis of creative trends; the ‘Witspotter’, with exclusive Social TV analytics, the latest innovations in TV, digital, branded content, second screens, apps, and ‘The Wit Schedules’, the ongoing and enriched programming grids of 80 channels worldwide, for programming strategies.

Keynote by Virginia Mouseler ‘Now that's what I call TV 2019’ will be held on the first day of KYIV MEDIA WEEK (September 17) from 10:00 to 10:40.

KYIV MEDIA WEEK will be held on September 17-21, 2018 in Hyatt Regency Kyiv (Kyiv, Ukraine). 

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