News

TELEVISA, ENDEMOL, ZODIAK, CINEFLIX, DRG, BANIJAY, SONY ARE ALREADY AT UKRAINIAN CONTENT MARKET

31 May 2012, 17:25

Earlier this week big Mexican media company Televisa has joined the Ukrainian Content Market, which would take place in Kyiv on September 12-14, 2012. The company has booked suite #314. UCM-2012 floor plan. The world leading TV formats prodcos such as Dutch Endemol, British Zodiak Rights will be presented at UCM with their own exhibition suites side by side with Mexican Televisa. Also British prodcoses A+E Networks, Cineflix and DRG booked their suites. Besides these representatives of world well known TV format’s prodcoses Sony (2WayTraffic) and FremantleMedia have also registered at UCM as sellers. Preliminary ITV Studios International, Banijay and SevenOne confirmed their participation in the market. Furthermore the major world TV format’s prodcoses will present their new projects at conference and screening of new TV formats Format Show.

Let us recall - Format Show is the unique event to be held on September 11th, 2012 in Kyiv Radisson Blu Hotel in course of KYIV MEDIA WEEK. This one day conference is dedicated to the TV formats, their screening and presentation of the newest and the most popular formats by core international prodcos and distributors.

The TV format production industry is booming and KYIV MEDIA WEEK goes with the times. Speeking proof of it is the list of UCM and Format Show participants that grow day by day with new major TV format prodcoses representatives. Please join to the international media community with KYIV MEDIA WEEK.

Further please have a look at some fresh international format industry news.

Come Dine with Me is Europe’s top format

According to a new report The TV Formats by British research companies Madigan Cluff, Digital TV Research and Essential Television Statistics (ETS), Come Dine with me by ITV Studios became Europe’s top format in 2011. Dutch company Endemol became the most profitable European Distributor. Total format hours in Europe was 4, 126.

ETS analyst Jonathan Bailey noticed –“newcomer format The Money Drop by Endemol and The Voice by Talpa saw rather good results in 2011- impressive considering that both shows only started in 2010 Money Drop was screened for 615 hours and The Voice for 312 hours in 2011”

According to analyst’s calculation local format Come dine with me (a group of five strangers, each an amateur chef, compete to host the best dinner party, each party solely for the competitors and to be held on consecutive evenings) made for the European broadcasters about 217 millions USD as created value. The similar results for local formats The Money Drop amounted to 171.2 million USD. On the third position by created value indicator became format Who Wants to Be a Millionaire? by Sony with 165.2 million USD. On the next stage is dancing format Dancing With the Stars by BBC Worldwide and Got Talent by FremantleMedia. Their create value indicators in Europe amounted to 140.1 and 121.5 million USD.

Well known formats Big Brother, Who Wants to Be a Millionaire, Wheel of Fortune and Deal or No Deal saw considerable falls in broadcasting hours in 2011. The total broadcasting hours increased by 2.4% in 2011, demonstrating that the category still has expansion potential despite tough times for European broadcasters.

It worth to note that 75% of TV formats value falls at only 4 European countries. Great Britain is a leader in Europe by format’s number, hours broadcast and their created

The UK is the TV formats powerhouse in Europe. Not only does the UK screen the highest number of format hours, it is also home to several major formats’ producers and distributors. The value of formats for UK broadcasters was $475 million in 2011. The UK, France ($382 million), Germany ($381 million) and Italy ($260 million) accounted for three-quarters of Europe’s total value in 2011. However, Endemol ($439 million) was the leading distributor by value created in 2011, closely followed by FremantleMedia ($431 million). The top six distributors accounted for 82% of total value created.

Ukrainian Content Market will be held on September 12-14

International conference and screening of new TV formats Format Show will be held on 11 September.

Both events will be held in Kyiv in Radisson Blu Hotel in course of KYIV MEDIA WEEK. Please follow up news on our website.