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KYIV MEDIA WEEK 2013: line-up enriched, attendees number increased, geography of participants expanded, UCM grew significantly

20 September 2013, 10:59

Summing up KYIV MEDIA WEEK 2013, we are proud to announce that the forum was a success and we make no doubt that the results of the participants’ work will come out in the nearest future.

The 3rd KMW  edition’s line-up has expanded: alongside the traditional conferences and content market, two more industry events were added: special lecture by Michael Grindon and KIEV CoProduction Meetings.

Geography and number of participants has grown significantly: about 1300 media business professionals and representatives of mass media from 35 countries of the world!

Ukrainian Content Market has seen increase in quantity: more than 165 distributors and 300 buyers took part in the UCM. The UCM market floors accommodated 72 exhibition suites hosting 85 content distribution companies.

As a proof of the aforementioned, here’s a brief summary of each event of KMW 2013:

On September 9 before KYIV MEDIA WEEK the round-table “Television and Cinema in Russia and Ukraine: potential, achievements and prospects” took place in Radisson Blu Hotel. Michael Grindon, (International TV industry expert, who turned SONY PICTURES TELEVISION INTERNATIONAL (SPTI) into a multibillion empire), producer Alexander Rodnyansky, A.R.Films, Sergei Sozanovsky FILM.UA Group, Top managers of the leading Ukrainian media groups - Vladimir Borodyansky (StarLightMedia), Alexander Tkachenko (1+1 media), Ekaterina Lapshina (SKM) discussed current trends in the modern media market, effective models of the television business, online content, political and business component in the film and TV industry, role of the state in regulating the media market, potential markets for distributing audiovisual content produced in the CIS, impact of the internet on media sphere, size of the advertising market in Ukraine and Russia, relationship a TV channel with its audience, as well as the possibility of Ukrainian media market consolidation.

Round-table gathered over 65 representatives of MSM – business issues, TV channels, industrial internet resources and etc.

On September 10th the International conference and screening of new TV formats "Format Show" became an official opening of the 3rd edition of KMW.

This year Format Show participants had opportunity to get acquainted with 88 TV formats (over 40 of them – international premieres) by core international distributors from all around the world (CBS Studios (USA), DRG (UK), FremantleMedia (UK), Shine International (UK), Red Arrow International (Germany), ITV Studios Global Entertainment (UK), Absolutely Independent (The Netherlands), VIMN (USA), Eyeworks (USA), Global Agency (Turkey), ALL3MEDIA International (UK), Endemol Group (UK), Armoza Formats (Israel), Keshet International (Israel), Nordic World (Norway) and others), and to listen to speeches, keynotes and case studies by the leading experts in the sphere of TV formats from Europe, USA, Russia and other countries.

Ann Christin Siljan, Director Sales & Acquisition of Nordic World presented Screening of TV formats from Scandinavia. Dawn McCarthy-Simpson, Director of Market Development, PACT, presented Screening of TV formats from UK indies

Also it was presented scripted content formats screening from well known companies: CBS Studios, Dori Media, Telemundo, Venevision International and others.

Avi Armoza, General Director of the Israeli company Armoza Formats, presented keynote "Innovation in the format development and distribution" and announced the Entertainment Masterclass and KYIV MEDIA WEEK special scholarship for module “Game Shows and Games”.

Avi Armoza: “We observe the stagnancy of creativity while searching for new ideas. The world is changing – the changes began with the invention of Internet, then wireless technology, smartphones and now we see the growing popularity of digital applications. What's next? Who knows what will be in a year or two? How will technology change the market? Technology is changing the process of content creation. This is the prospect of production development”.

Christophe Audran, International Sales Manager at FCCE Distribution (The Netherlands) presented the case study of the world's first transmedia format Entertainment Experience, which received Digital Emmy Award in 2013.

Christophe Audran: “We have created a multi-platform format, involving the audience in the production process. To begin with, we engaged a famous director - Paul Verhoeven. We have united all the available digital-channels around the project's official website, combining YouTube, social networks and online conferences”.

Please read more about Format Show 2013 here.

A number of industrial events took place on September 11

September11 – 13: Ukrainian Content Market grew significantly. Over 165 sellers and 300 buyers worked at UCM this year. 72 suites were presented at the market floors. Geography of participants expanded: the representatives from 35 countries visited content market. Companies from Australia, Japan and Canada joined the UCM at first time.

Leading international prodcos and distributors were presented at UCM 2013: Warner Bros. International Television Distribution, BBC Worldwide, ALL3MEDIA International, Banijay International, DRG, Endemol Group, Eyeworks Distribution, Global Agency, Telemundo Internacional, Televisa Internacional, The Walt Disney Company CIS, WeiTMedia and many others.

September 11: International Conference and Workshop "Film Business: challenges, features, opportunities" was held in the new format. Several workshops were running in different sections of the conference area: Film Financing Workshop, Producers' Workshop, Legal Workshop, Visual effects and computer graphics Workshop and Film Promotion Workshop.

This format allowed participants to communicate directly with the most experienced film industry experts from around the world.

Among the speakers of "Film Business" conference were: Simone Baumann, Eastern Europe Representative German Films, Germany; Olga Zakondyrina, MGAP senior advocate, Russia/Great Britain; Razwana Akram, Partner Simons Muirhead & Burton, Great Britain; Kateryna Kopylova, Head of the State cinema agency of Ukraine, Ukraine; Georgy Malkov, General Producer Enjoy movies, Russia; Joël Chapron, Central and Eastern European manager for the promotion of French cinema abroad UNIFRANCE, France; Sergey Tsyptsyn, director of conference CG-event, Russia and others.

The Conference gathered over 150 professionals of Film industry and representatives of MSM. 

The special lecture of TV industry guru Michael Grindon continued KMW and gathered about 200 representatives of media industry and press: “Global Television Trends: Implications for CIS territories”.

Michael Grindon - International TV industry expert, who turned SONY PICTURES TELEVISION INTERNATIONAL (SPTI) into a multibillion empire. Under Grindon’s supervision SPTI annual revenues grew up to $2.0 billion. Due to Michael Grindon and his team (1200 TV professionals worldwide) today Sony operates 122 channels in 140 countries with audience more than 435 000 000 households, production facilities of SPTI (9000 hours of a content) launched at more than 20 key territories worldwide.

At his lecture, Mr. Grindon presented a 360-degree view on what’s happening  in the global TV market and shared his opinion on how to deal with the challenges of the our time.

Michael Grindon: “Users of mobile applications use their smartphones and tablets to watch TV. This, in its turn, enables new possibilities - interplay between the content and the user through various applications and social networks. A great amount of new content emerges. Thus, marketing and audience targeting is strategically important for the success of the project”.

On September 11 for the first time in Ukraine started the project KIEV CoProduction Meetings, which opened up new opportunities for producers: producers could find a project for co-production, as well as found a partner for production of their TV project. The project gathered TV Producers, representatives of TV stations, trade associations, production companies, studios and investment funds from Europe, CIS countries and Caucasus. KIEV CoProduction Meetings contained 2 parts.

First part consisted of Discussion Panel where Speakers and Experts in co-production shared their experience and opinions on co-production situation in the region and Showcase – the successful experience of TV mini-series “The Spies of Warsaw” 2012 - coproduction of Apple Film (Poland), TVP (Poland), ВВС (UK), АRТЕ (France). Showcase keynote speaker - Dariusz Jablonski, CEO, Apple Film Production, Poland. Michael Grindon (USA), Dariusz Jablonski (Poland), Bjoern Erichsen (Euromedia, Denmark) were the Experts of Discussion Panel.

Second part was Pitching of TV Co-Production Projects. From the large number of submitted applications the jury has selected 40 projects from different countries - Ukraine, Russia, England, Australia, Brazil, Croatia, the Czech Republic, etc. A jury made up of producers by voting has selected 7 projects for the pitching session.  During 10 minutes producers presented the materials, explained the project conception, production specifics, the potential of the project and expectations from co-producers.

International Experts have discussed co-production and gave their recommendations to producers.

Dariusz Jablonski:“Tax incentives are not as important, as the possibility to engage the state as a co-investor, find a good director, and provide general funding of the project not just on the basis of incentives”.

Bjoern Erichsen: “The more coproducing countries you engage, the easier it will be to attract broadcasters who will provide the additional funding of the project and undertake its further promotion”.

Television as Business

On September 12 “Television as Business 2013” conference gathered more than 200 representatives of Ukrainian and foreign media industrythe leading specialists of TV channels, research, advertising and media agencies. The conference was divided into 4 sections, which included the television advertising, anti-piracy, TV viewing and multimedia topics.

Alain Couttolenc, Senior European Leader for the watch side of the Nielsen business, Beata Kilkiewicz, Advertising Analyst,  IHS Electronics & Media; Aleksandr Bohutskiy, Director-President, ICTV; Fyodor Ogarkov, General Director, Media Group Ukraine; Yegor Benkendorf, Chairman of the Board, Inter TV-channel; Oleg Pavlenko, Commercial Director, Inter Media Group; Valeriy Varenitsa, Commercial Director, 1+1 media and Vladimir Manzhosov, Chairman of The National Television and Radio Broadcasting Council of Ukraine were among the experts of the conference.

 

Digital Broadcasting in Ukraine

On September 14, Digital Forum "Digital broadcasting in Ukraine" gathered professionals for discussion of the process of introducing digital television in Ukraine, its problems and prospects for 2013 – 2014 years. International experts from Switzerland, Germany, France as well as Ukrainian representatives of the DTT industry discussed the process of transition to digital broadcasting. Among the speakers of this year forum were Yulia Vynokur, General Director, TV-4 channel, Ukraine; Volodymyr Goncharevskyj, Development director, TAVR Media Radio Group, Ukraine; Helmut G. Bauer, Member of Directors Board, Institute of European Media Law, Germany; Olga Bolshakova, Advocacy and lobbying center manager, Independent Association of Broadcasters, Ukraine; Mykola Kniazhytskyj, Head of editors’ board, TVI Channel, Ukraine; Antoine Cormery,  Presenter and journalist, 24 Channel, France;

Dmytro Kravchenko, Deputy head, State TV and Radio Committee of Ukraine; Eve Salomon, Independent Chair Board, Europe; Ucha Seturi, Telecommunication and media law expert, IDFI, Georgia and others.