PayTV in Ukraine-2014 — a conference dedicated to current issues of the pay TV industry in Ukraine.

The main topic of the conference 2014 was the retaining of investments in the pay TV industry as the only possibility to meet customers’ expectation and to continue market development. PayTV in Ukraine-2014 conference was held on September 16, 2014 in the course of KYIV MEDIA WEEK in Radisson Blu Hotel.

PayTV in Ukraine-2014: "Retaining Investments in the Industry — a Way of Meeting Customer Expectations and Market Growth Catalyst" conference was organized by Telecommunications Chamber of Ukraine Association with the support of Ukrainian entertainment market leader — VOLIA company.

In the course of the conference leading industry specialists discussed issues of the most efficient use of investments to satisfy the growing TV viewer needs by defining problem areas of such investments. For instance, President of the leading Ukrainian nationwide provider of entertainment, communications and information products VOLIA — Serhii Boiko analyzed key trends and concerns of pay TV in Ukraine, among other issues, including lack of equal conditions for different market players. Also Gyorgy Zsembery, VOLIA CEO, spoke about the aspects of the entertaining function of television, ways of financing such TV content and its quality criteria. Ivan Shestakov, marketing director of MEGOGO.NET company, presented an overview of issues contributing to video piracy and illegal broadcasting of linear channels in Ukraine. Also Ivan Shestakov offered a range of industrial solutions that will contribute to the market legalization. 

Against the background of media and services convergence typical for the industries mentioned above, the conference held by the Telecommunications Chamber of Ukraine and VOLIA enabled the articulation of key conditions for effective pay TV market regulation in Ukraine and elaboration of licensed content promotion methods.

Key majors and leading experts in the industry of pay TV took part in the conference. Representatives of the The National Television and Radio Broadcasting Council of Ukraine were also invited to attend the conference.

The conference program provided its participants an opportunity to be a part of discussion in the course of which professionals talked about industry perspectives.

Stanislav Yurasov, Sergey Boyko (President of VOLIA), Konstantin Gritsak (Chamber of Telecommunications of Ukraine CEO), Ivan Shestakov (Marketing Director at MEGOGO.NET), Аnatoli Salnik (TORSAT Company), Viktor Mazur (National Committee for Regulation of Communications and IT), Gyorgy Zsembery (VOLIA CEO) were the speakers of PayTV in Ukraine-2014 conference. 

Also a discussion with the participation of such industry experts as Roman Khimich (Netton.Telecom), Yuri Krayniak (YURIMEKS), Аleksandr Glushchenko (Public Council at NSUTRV), Dmitri Godomski (Yuskutum) was held during the conference.  

Victoria Tsomaya, Marketing Director at VOLIA, has presented Ukrainian project Cine+ in the course of PayTV in Ukraine-2014. 

General media partner of the PayTV in Ukraine-2014 conference is a business daily newspaper Capital.

Media partners: First Business Channel and MEDIASAT magazine.