In 2001 Iryna got her BA degree diploma of an international standard (Vienna International University) on "Business Administration". From 2000 to 2006 she was employed by "Inter" TV channel (the major national TV channel) at the foreign content acquisitions department (for "Inter" TV channel as well as for the entire group of the "Inter" TV channels). In 2006 together with her partners she founded and headed the first Ukrainian media consulting company "Media Resources Management" that now has partners and clients all over the world, as well as with the key players of the Ukrainian and international markets. Iryna is an author of many articles and reviews of the Ukrainian market of television as well as the foreign markets.
On November 2010 Iryna took up a post of General Producer of ТЕТ TV Channel.