8:45 | Registration of Participants, welcome coffee | |
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9:45 | Welcome speech by organizers | Victoria Yarmoshchuk, Media Resources Management, Ukraine |
10:00 - 10:30 | Film Business in Figures: results of 2011, 1-3 quarters 2012, forecasts, trends, analisys | Artem Vakalyuk, Head of Publishing Projects Content Report and Media Business Report Media Resources Management, Ukraine |
10:30 - 14:00 | Session 1. Co-production as a profitable venture - reality or fiction? | Moderator: Sergey Gratchev, managing partner of law firm MGAP, Russia/Great Britain |
Topics to be discussed: Co-production - The financial aspect. The discussion will deal with the following: private money in the film industry, investment funds, involvement of large foreign studios, co-production of independent projects, taxation, legal regulation of co-production, film production insurance, etc. Co-production – The producers’ aspect. The discussion will deal with the following issues: deal making, standards and forms, reporting in co-production, control from the partners’ side, budgeting, the lack of the institution of agents, etc. Co-production – The marketing aspect. The discussion will deal with the following issues: local marketing in the countries participating in the project, the localization of co-production projects (adaptation, creation of a national version of the film with targeted advertising, promotional campaign), etc. Co-production – The cultural and linguistic aspects. The discussion will deal with the following issues: language and culture, how to make the film interesting and relevant to viewers in each of the partner countries, overcoming of cultural barriers, language barriers in the film production, problems of communication nodes in co-production. |
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11:30 - 11:50 | Coffee-break | |
Opening Remarks: SERGEY GRATCHEV, managing partner of law firm MGAP, Russia/Great Britain Speakers: PETER LA TERRIER, vice president of worldwide production in the company Universal Pictures Int. London, United Kingdom DR MARTIN SMITH, investment fund Ingenious Media, United Kingdom RICK MCCALLUM, Producer, USA GÁBOR ZANDLER, Head of movies, sports and entertainment at Aon Risk Solutions, Hungary ALEXEY VLADIMIRSKIY, Sport, Recreation and Entertainment Practice Leader, Aon Rus – Insurance brokers, LLC, Russia OLGA ZAKONDYRINA, a lawyer in the field of media law, insurance, banking and corporate law at the MGAP Attorneys at Law, Russia/Great Britain MICHAEL SCHLICHT, CEO at Monumental Pictures, Russia YEVGENIYA DERBAL, Legal Counsellor at FILM.UA Group , Ukraine SUZANNE MUAZEN, producer (films "Black Lightning," "Christmas Tree", etc.), Russia OLENA FETISOVA, producer/director/writer, founder of Interfilm Production Studio, Ukraine OLEG KOKHAN, General Producer of «SOTA Cinema Group» film company, Ukraine EKATERINA MTSITURIDZE, CEO of ROSKINO, Russia |
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14:00 - 15:00 | Lunch | |
15.00 - 16.30 | Session 2. State film support: reality or fiction? | Moderator: Denis Rzhavskiy, Head of Motion Picture Association of Ukraine, Ukraine |
Topics to be discussed: Key aims and objectives of the governmental support of cinematography in Russia, Ukraine, Kazakhstan and CIS. The principles and forms of support of national cinematography, criteria and procedure for selection of projects in Russia, Ukraine, Kazakhstan and CIS. Results of 2011-2012, trends and new approaches in the implementation of film companies’ support in the nearest future. Government support – producers’ view. |
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Opening Remarks: DENIS RZHAVSKIY, Head of Motion Picture Association of Ukraine, Ukraine Speakers: ANNA SHAROVA, Executive Director Advisor at The Federal Foundation for Social and Economic Support of the National Cinematography, Russia SVETLANA BRILIANTOVA, Head of PR-directorate of the Federal Foundation for Social and Economic Support of Cinematography, Russia PRYTULA STANISLAV, Head of the Department of State Regulation and Implementation of film projects of the State Cinema Agency, Ukraine IGOR SAVYCHENKO, Producer, PRONTO FILM, Ukraine Special Report: "Development of alternative film education in Russia and Ukraine" by ANNA KRUTOVA, Vice President of the СТВ Film Company, Russia |
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16:30-16:50 | Coffee-break | |
16:50-18:30 | Session 3. Distribution, marketing, profit maximization of the full-length movies | Moderator: Artem Vakalyuk, Head of Publishing Projects Content Report and Media Business Reports, Media Resources Management company, Ukraine |
Topics to be discussed: Case study: Successful feature films marketing Case study: Successful theatrical releases strategies The ways of film monetization (theatrical releases, selling rights to TV channels and other alternative platforms etc.) Viewers’ demand for locally produced content |
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Opening Remarks: ARTEM VAKALYUK, Head of Publishing Projects Content Report and Media Business Reports, Media Resources Management company, Ukraine Speakers: OLGA GAVRILOVA, Director of Business Development, Media-holding 'Media Group Ukraine', Ukraine Special reports: "Marketing strategy of '8 First Dates'" (development stage marketing, actor’s marketing, project’s director selection, production marketing, date and marketing strategy of release, advertising) by ANDREY RADKO, General Producer, Production Center GORAD, Russia Case study of ‘Vysotskiy. Spasibo, Chto Zhivoy’ theatrical release by GALINA TYMOSHENKO, Markening Director, Galeon kino, Ukraine |
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18:30 | End of the Conference |