Easy box-office reached UAH 700,000 over the first weekend

Easy, a comedy of Italian-Ukrainian co-production, has earned over 700 thousand UAH in Ukrainian cinemas during the first week of its distribution. This was announced at Film Business conference taking place on September 20 under the aegis of KYIV MEDIA WEEK international media forum by Oleg Scherbyna, Ukrainian co-producer of the film (head of Fresh Production Group). The project was released first in Italian cinemas (in limited release) and earned almost 130 thousand EUR during the two weeks of its distribution. The film has also shown significant “copy earning” (by this indicator Easy made it to top five most successful films released in 2017 in Italy).

The film’s production budget is UAH 1.2 million, 58 per cent of which was allocated by the Ukrainian party. A film by Italian director Andrea Magnani was financially supported by Italian Ministry of Culture and film fund in Friuli – Venezia Giulia region, as well as Ukrainian State Film Agency. Bartlebyfilm and Pilgrim Film (Italy) and Fresh Production Group (Ukraine) were responsible for production. The international sales agent for the project is Premium Films (France). The rights to the film have been sold to China and Turkey, the sales agent informs.

Easy is a comedy telling about adventures of a depressive 40-year-old Italian Isidoro (Izi), who used to be handsome and successful car racer, got down to the bottom of despair and being even unable to commit suicide is forced to obey his elder brother, the only person sustaining his life. Now Izi is to fulfill his brother’s task, which is to bring a coffin with the body of Ukrainian worker who died at a construction site from Italy to a Carpathian village high up in the mountains.