On September 18, during KYIV MEDIA WEEK 2017 international media forum Jan Salling, co-president of FRAPA board and CEO of Missing Link Media (Denmark), delivered a presentation on creating and – what is even more important! – protecting a format from theft.
Salling named ten essential steps to be followed:
- Provide a proof that you are the author of the format and be ready to protect your rights to it
- Write your idea down before showing it to anyone
- Arrange copyright and/or create a domain dedicated to the project
- Register your format at FRAPA (this costs between 30 and 50 EUR)
- Create a pilot or a promo
- Keep your idea secret and share it only with those able to buy it and to implement a project
- License your format
- Sell it to TV channels
- Make it recognizable abroad – create a workable project Bible to simplify its adaptation abroad
- Put your heart into the format, present it in a passionate and emotional way. You should also clearly spell out your idea in the promo so that the gist of the project is as comprehensible as possible
