September 16 – 19, 2019 Hyatt Regency Kyiv, Ukraine
Television projects from Ukraine are very popular all over the world and continue to travel globally. This is all thanks to UA Formats Catalogue – a unique Ukrainian project that introduces the complete catalogue of almost all Ukrainian formats ever made on local TV with a one common feature – a great success story of broadcast: either in terms of ratings, number of seasons on air or number of local adaptations in CIS countries or all of those factors combined (Take the Mike, The Chance, Crossing Europe, Wardrobe and others). The first presentation of UA Formats took place in autumn 2014 at FORMAT SHOW in the course of KYIV MEDIA WEEK, and soon after that Ukrainian projects have been repeatedly appreciated at other international content markets, attracting unprecedented interest from a number of foreign broadcasters and international distributors.
In September, Modern Times Group-owned Viasat has acquired a driving reality show from Ukrainian producer FILM.UA to broadcast in Latvia and Estonia. Viasat will roll out the first season of Wife on the Drive to LNT, TV3, TV6, 3+ and KNL2 in Latvia and TV3, 3+ and TV6 in Estonia. The first international premiere of the show will take place on October 23 on Russian TV channel U. Totally, the viewers will see 20 readymade 45-min episodes.
Let’s pass the mic to the format creators: “A woman at the steering wheel is not just a car driver, it is a whole legend! It is the basis for jokes and anecdotes, an endless inspiration for popular videos on the Internet, and a hot topic for men’s conversations! But our show is not about that; it is about man-woman relationships in extreme and stressful situations. We’ll give the man an opportunity to teach his wife the art of driving, and then we’ll see who’ll become a butt for jokes or an object of admiration!
In each episode of the show, two couples participate; the one who has done better on the task receives a prize in the final! The audience will witness tears, scandals and tenderness spells in the participants’ relationships. The final result of each couple depends a lot on the strength of their feelings which we’ll check!
Just a little reminder: before, the Ukrainian format of Wife On the Drive ranked 4th at the pitching of TV formats PITCH & PLAY LIVE held by the leading TV information media platform in Central and Eastern Europe CEETV and the organizer of one of the biggest TV markets and conferences in this region NATPE.
Ukrainian reality format The Auditor travels to Azerbaijan – ATV TV Channel had licensed the show for 40 episodes this autumn.
The Auditor shows the underside of the service sector. What's going on in the kitchen of your favourite restaurant? What secrets are stored in the mattress and the pillow you sleep on in an expensive hotel? Will the porter or the waiter provide you with custom services for your own money? In each episode, the crew headed by the Auditor travel to different cities and walks with inspections in its hotels, cafes and restaurants, without warning the owners and staff about their visit.
Latvian MTG Media Group is to adopt a "Daddy's House" reality Season 2. TV3 Latvia channel has already started preparations for Season 2: according to the producers, this one will have15-episodes, the first one forthcoming fall 2017.
In January 2016 the format was acquired by two broadcasting companies at once – TV3 channel both in Latvia and in Lithuania, for the sake of local adaptations of Season 1. The reality premiered on TV3 Latvia in spring with flying colors. The project's ratings say it all – "Daddy's House" exceeded its timeslot average by 41% among 4+ age category and by 17% among those aged 15-49!
Daddy’s House is a comedy reality, originally produced and broadcasted by STB TV Channel in Ukraine in 2012. In the beginning of this fall the broadcaster has premiered 5th season of the project domestically.
Medical drama Doctor on Call produced by FILM.UA premiered on October 5 in Kazakhstan – broadcasting rights of readymade series were acquired by KTK channel.
The series is the first medical drama, filmed in Ukrainian language. The first season premiered in spring 2016 on Ukraine channel. Shooting of 80 new episodes for the second and third seasons are in progress in Kyiv.
"Experience has shown once again that the key thing is the quality of the product, as well as solid, interesting and understandable story. So it doesn’t matter where and in what language the TV series or a feature film is shot. With the help of modern adaptation it’s easy to deliver the story to the viewers in any country of the world. By the way, negotiating on the project’s sale for other territories is underway", – said Igor Storchak, CEO of FILM.UA Distribution.
Legendary Ukrainian format Heads and Tails recently joined UA Formats catalogue.
The format creators literally travelled the entire globe in search of ideas. The show, which lives for over 5 years on the Ukrainian television and in the hearts of millions of viewers around the world. It constantly collects millions of views on YouTube as well.
In addition, the collection of UA Formats recently replenished with such titles:
Totally, UA Formats incorporated 27 titles, and Ukrainian formats from the catalogue have been sold to such countries as Russia, Kazakhstan, Latvia, Lithuania, Poland, Bulgaria, Hungary, France and Japan.
We believe that Ukrainian formats will soon conquer the entire globe – follow the news on www.kievmediaweek.com and Facebook.
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