K7 MEDIA APPOINTED OFFICIAL KNOWLEDGE PARTNER FOR KYIV MEDIA WEEK 2016

International media consultancy K7 Media has been appointed as official Knowledge Partner for KYIV MEDIA WEEK 2016, which takes place on September 19-23 in Hyatt Regency Kyiv (Ukraine).

As part of the partnership, the company will deliver a presentation revealing the top technology trends that are transforming TV production. During the session, experts from the UK-based media analysts will explore how producers are creating better shows through the use of innovative technology, illustrated with key examples of where technology has significantly enhanced the experience on screen. 

The global conference, headed by Ukrainian media consultancy Media Resources Management (MRM) and dedicated to the TV format industry, will see industry business experts meet to explore current and emerging trends.

K7 Media communications manager David Ciaramella will address the audience during the annual conference’s FORMAT SHOW on September 19. He will share insights on VR, advances in camera and smartphone technologies, interactive entertainment and much more. 

Key points of discussion at the show include:

• The development of fixed rig and how it enabled popular shows such as Big Brother to dominate the market
• How advances in cameras and smartphone technology are having an effect on program-making
• How VR is being incorporated into formats, old and new
• How producers are finally beginning to place interactivity at the core of entertainment formats to better engage audiences

	Commenting on the partnership, K7 Media managing director said Keri Lewis Brown said: “This will be the third time K7 Media attends KYIV MEDIA WEEK and we hope to bring a fresh take on technology in the media to industry leaders. The FORMAT SHOW sets the scene for conversation across the conference and has been an especially productive forum for us in the past.”
	Victoria Yarmoshchuk, CEO of Media Resources Management, added: “We’re proud to partner with K7 Media, and look forward to hearing David’s creative approach and keen insight of global TV market trends.”

K7 Media spots global trends to help broadcasters, digital producers, distributors and advertisers find content that creates the most engaging experiences for audiences. The UK-based consultancy combines an in-depth knowledge of the British TV market with intelligence on trends around the world, delivered through an international network of stringers. 

International conference and screening FORMAT SHOW 2016 will start at 11:30, September 19 in the Ballroom at Hyatt Regency Kyiv in the course of KYIV MEDIA WEEK.

Learn more about FORMAT SHOW 2016 program here. 

Follow KMW news at www.kievmediaweek.com and Facebook.