Ukrainian Format Daddy's House Successfully Launched in Lithuania

Ukrainian TV formats continue traveling around the world. On November 9 Lithuanian TV3 channel launched weekly series Tėtis namuose, local version of the popular Ukrainian reality show Hata na Tata (Daddy's House), which runs successfully on STB TV channel since 2012. Each episode is the story of one family – father, mother and children. Mom, exhausted of domestic responsibilities, goes on vacation for a week and does what she has always dreamed of or something that she didn’t have enough time for. Dad has to prove that he can cope with domestic responsibilities, become a friend and a true father to the children. And most importantly – father should change and understand how much he loves his wife and underestimates her work.

Format hit the tastes of Lithuanian viewers, the first episode gained the share 10% higher than the timeslot's average.

Daddy's House is distributed by UA Formats – a unique Ukrainian project that introduces the complete catalogue of almost all Ukrainian formats ever made on local TV with a one common feature – a great success story of broadcast: either in terms of ratings, number of seasons on air or number of local adaptations in CIS countries or all of those factors combined (Take the Mike, The Chance, Crossing Europe, Wardrobe and others). The first presentation of UA Formats took place in autumn 2014 at Format Show in the course of KYIV MEDIA WEEK, and soon after that Ukrainian projects have been repeatedly appreciated at other international content markets, attracting unprecedented interest from a number of foreign broadcasters and international distributors.

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