Scripted reality – the most wanted type of TV content in Eastern Europe and the CIS

Today in course of International conference and screening of new TV formats FORMAT SHOW a special panel discussion Scripted Reality: Hybrid that Challenges Documentary and Drama in it's Entertianment Factor. Creator's, Distributor's and Broadcaster's View was held. The participants of the event - Felix Wesseler, Director Business Development & Communications at Filmpool (Germany), Sabrina Duguet, SVP International Format Sales at all3media International (UK), Olga Zemkova, Editor-in-Chief at FILM.UA Group (Ukraine), and Ekaterina Andrienko, Head of Production at TV-3 Channel (Russia) - discussed the specifics of creating scripted reality, and the perception of this genre by the audience.

Sabrina Duguet noted that scripted reality is the most wanted type of TV content in Eastern Europe and the CIS. For instance, on these territories it was produced more than 6,000 episodes of the local adaptations of diferent TV formats distributed by all3media International. And Ukraine in this aspect became one of the key territories for many international distributors.

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