Crisis is the Best Time to Create Original Formats

The currency devaluation and difficult economic situation on Ukrainian market are definitely have the negative effect on film and TV industry. As well as on aquisition and adaptation of foreign TV formats in particular. 

All the speakers of the panel discussion Challenges Create Opportunities. Global Market Conforms to New Realities of the CIS Region that opened international conference-screening Format Show 2015, agreed on the fact that it is very hard for the local prodcos to adapt the foreign projects without Russian participation, particularly when the production costs rose. But, Ukrainian producers keep on going abroad and trying to find investors and partners. And they do succeed, because Ukrainian-originated formats attract more and more attention.

Nicola Soderlund, Managing partner at Eccho Rights (Sweden), is sure that the time has come to focus on the original ideas, Ukrainian own formats – they are cheaper to produce and eventually may be sold abroad. As an example, Nicola mentioned Ukrainian show Crack Them Up created by Studio Kvartal 95 and stated that it not the only one he knows, that has a great potential. Still, local producers have to realize that the ideas of new formats should really be fresh and original, and in case with scripted projects the first one thing is the strong story.

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