September 16 – 19, 2019 Hyatt Regency Kyiv, Ukraine
KIEV CoProduction Meetings organizers are reminding that the winner of the upcoming pitching in 2015 will get a free accreditation badge to the fifth edition of Filmteractive that includes conferences, market, festival and projects' pitching (Lodz, Poland).
Filmteractive Market is a great opportunity for the creators to present their works to brand managers of the best known global brands. For brands, it’s an opportunity to find the one and only project to help them promote their brand. That’s the aim of Filmteractive Market which is taking place on 24 September in Lodz Film School.
While planning advertising campaigns, global brands are more and more often willing to use content marketing, preparing films, series or games. Examples of interesting and unique forms of promotion are uncountable. One of them is Farmed and Dangerous series, created for American Chipotle restaurant. The premiere episode broadcasted via hulu placed on the second position of the most popular videos of the service. Project arose a lot of emotions and became popular with media all over the world. Among others, The Huffington Post and The New York Times wrote about it.
A wide range of audiovisual projects with commercial potential will be presented during this year’s Filmteractive Market. The materials will be presented to marketing specialists and brands’ representatives who are looking for such content. The jury’s chairman is Marco Cavallaro, Trade Marketing Manager of DeLonghi. PepsiCo, L'Oréal, Allegro, PayU and Estée Lauder Companies representatives sit on the jury as well.
"I believe content created for commercial purposes can have, and often has, culture-building function. That’s why I appreciate humor, innovation, creativity and art. Simultaneously, we function in business reality, which demands certain results from the materials. That’s why, in my opinion, the highest recognition deserve those who can combine artistic approach, creativity and smartness with effectiveness. I’m going to look for such projects", - Says Barbara Żbik, Content Marketing Manager CEE of PayU.
Join KIEV CoProduction Meetings and don’t miss an opportunity to win accreditation badge to the fifth edition of Filmteractive.
Deadline for project application is July 24, 2015.
KIEV CoProduction Meetings will take place on September 8 in the course of KYIV MEDIA WEEK 2015 in Hyatt Regency Kyiv (5 Alla Tarasova Street, Kyiv, Ukraine).
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