September 16 – 19, 2019 Hyatt Regency Kyiv, Ukraine
A significant event for Ukrainian TV industry - conference and screening FORMAT SHOW Spring Edition was held on March 27 in Kyiv. Representatives of TV channels and prodcos from Ukraine and abroad gathered together at film studio FILM.UA to share their experience and discuss the current situation on TV content production market, listen to the opinions of their foreign colleagues as well as to see the latest titles of international formats at the screening and learn about trends in international TV format industry.
During the opening panel discussion TV Production in Ukraine: Challenges, Features, Opportunities moderated by Ed Waller (C21 Media editorial director), Ukrainian TV market specialists talked about trends of local and international format industry. The cornerstone of the discussion was the question whether Ukraine is able to change its status of one of Europe's largest importers of TV formats into a significant exporter of its own content.
The general producer of the production department of Ukrainian holding 1+1 Media Viktoriia Liezina-Masliana insists that the best strategy for Ukrainian TV channels and production companies is developing their own formats. This is the line which in fact 1+1 Media started with their own experience.
The head of creative department of STB channel Dmitriy Kitsay sustains this point of view and says that Ukrainian channels gained good experience from the last five year period of adaptation of TV formats and now understand the format business peculiarities and are ready to create the new ones by themselves.
In turn, Igor Storchak, the head of FILM.UA Distribution, says Ukraine has already got the experience of selling its local formats. For example The Sniffer was sold to France as a format, as well as Mystical Tales was also bought by Hungary and Bulgaria as a format. He also mentioned the successful deals on Star Media`s format Go Dance and the international success of Crack Them Up produced by Studio Kvartal 95. At the same time, according to Storchak, there are two main trends in Ukrainian TV business – decrease in demand for foreign formats and reduction of budget for foreign content acquisitions in favor of developing local stories.
Following the opening panel discussion Anne Kirsipuu, FremantleMedia format sales director CIS & Baltic States, presented Global Format Industry Trends Report to FORMAT SHOW Spring Edition attendees. One of the most remarkable trends of 2014 was the decrease of the quantity of the so-called ‘travelling’ non-scripted formats, i.e. the whole number of the formats, which had been sold for adaptation to at least two countries. The sales peaked in 2011 when there were 119 travelling formats, comparing with the 88 in 2014 (just as in 2008-2009). As a country of origin UK took the first place in 2014 by the number of travelling formats – 26. It is followed by the US, Israel, Netherlands and Spain. As for the leading travelling formats importers they were Germany, France and Italy. As for the leading importers of travelling formats they were Germany, France and Italy. The US, Argentina and Spain are the leading providers of scripted formats.
The important section of FORMAT SHOW Spring Edition conference was the final round of SMALL WORLD. BIG IDEAS contest. The five finalists defined among more than 70 submitted ideas of non-scripted entertainment TV formats presented their concepts to the Judging panel members - Tim Crescenti, president of Small World IFT (USA), Natalia Sterlikova, format sales executive of all3media International (UK) and Iryna Kostyuk, producer of FILM.UA Group (Ukraine).
Ukrainian producer Nana Suhanova with celebrity reality format Star Races became the winner of the contest. She was awarded with prizes provided by partners of the contest SMALL WORLD. BIG IDEAS and FORMAT SHOW Spring Edition conference – MIPTV (Participant badge to attend MIPTV 2015 as well as MIPFormats and MIPDoc), Small World IFT (worldwide distribution of the format, presenting it at all major television markets globally) and KIY AVIA (air travel Kyiv / Nice / Kyiv). These prizes provides emerging producer with unique opportunity to discover the word of international TV industry.
FORMAT SHOW Spring Edition program traditionally included several screening sections presenting over 30 premiere titles of non-scripted and scripted formats from world’s leading format developers and distributors, such as All3Media International (UK), BBC Worldwide (UK), FremantleMedia (UK), Global Agency (Turkey), Red Arrow International (Germany), VIMN (USA), Dori Media (Israel), Small World IFT (USA), Cineflix Rights (UK), Telemundo Internacional (USA), Televisa Internacional (Mexico), NBCUniversal (UK), ITV Studios Global Entertainment (UK), Elk Entertainment (Sweden), Armoza Formats (Israel) and others.
Worth mentioning that FORMAT SHOW Spring Edition drew large interest of industry specialists as well as Ukrainian and international media. You may find detailed information on the event, comments of the attendees and pictures on www.mrm.ua and our Facebook page.
Next conference and screening FORMAT SHOW will be held in course of KYIV MEDIA WEEK 2015 (September 7-11, Kyiv, Ukraine). The date of the event and its program will be announced on www.kievmediaweek.com.
Organizer:
