Ukrainian TV-advertising – rapid growth of a miniature market

By the volume of TV-advertisement market Ukraine ranks 16 among 33 European countries. In figures it comes to around 500 million per year or 1.26 % from the total volume of the European TV-advertising market. Such data was quoted in the report delivered by the Director of the consulting company Media Resources Management Victoria Yarmoshchuk at the Television as Business conference that was held on September 15 in course of KYIV MEDIA WEEK.According to MRM research, average annual growth of Ukrainian TV-advertising market will be more than 10% in the next five years, which makes Ukraine one of top five European countries by the advertising market growth rate.

At the same time, it’s not all so rosy: Ukraine, unfortunately, ranks last by the amount of TV-ad expenditure per capita. No other country in Europe spends less money on TV-advertising than Ukraine. This country is 33rd with $11.1 spent per head annually. Only Serbia ($11.2) and Kazakhstan ($11.9) have similar situation. Among the leaders are Switzerland ($128.7), Belgium ($110.9) and Norway ($110.3), while the average European level comes to $48.55.