Ukrainian Formats: We Have Content to Present to the International Market

Ukrainian content producers and distributors become increasingly oriented towards broadest  international cooperation possible. TV formats are no exception in this respect. It is only recently that international distributors have viewed Ukraine merely  as  sales market, not a small market, though. Nevertheless, our creative homegrown products (both,  from  TV and production segments)  have started to fight their way in the world as formats. And if deals in selling Ukrainian formats used to be sporadic in nature, things might soon take a turn for the better, meaning our local industry. 

A unified catalogue of successful Ukrainian formats entitled UA Formats may be deemed a prerequisite for the attractive prospects. The catalogue has been presented by FILM.UA producer Irina Kostyuk at the Format Show  conference-screening  held in the course of KYIV MEDIA WEEK 2014 launched today on September 15^th. According to Irina the idea as such has been thick in the air for a long time. “In fact, the formats are available. Moreover, a number of them might boast  success factors to the point enviable by even widely acclaimed format majors. We have actually made a thorough review of our home grown products for the last fifteen years to compile a single unified catalogue of the programs that could be sold abroad as formats, a possibility never thought of by their right holders”, - says Irina.  

Included into the catalogue are 14 Ukrainian formats all in all. Found among them are Downtown Karaoke,  The Chance, Crossing Europe, The Auditor. Please find the complete list here. It is worth noting that a few companies from the US, Australia and Scandinavian countries have already shown their interest for the catalogue, says Irina Kostyuk. The catalogue would actually make a debut at MIPCOM, the year’s most anticipated global market for audiovisual content  which is annually held in Cannes in October. So let’s look forward to witnessing first ambitious deals in Ukrainian formats and subsequent premieres of their adaptations, no less resounding and diverse. 

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