UCM’14 Participants’ News: Ukraine TV Channel Has Bought Rights to the Turkish Format Keep Your Light Shining

Ukraine TV Channel has become the latest broadcaster to order a local version of a Turkish vocal competition distributed by Global Agency. The format gives contestants to prove their singing talents while they are in the light of projector.

They say you should never hide your talent in the dark, and it's especially true in this unique new singing talent show! Keep Your Light Shining is a fully interactive talent show that lasts 13 weeks. It uses dramatic lighting to emphasize the urgency and importance of the singer's brief chance to impress. Every episode, 12 contestants take to a circular stage in darkness and prepare to sing a song in turns.

"Channel Ukraine has bought rights to the local adaptation of the interactive singing show Keep Your Light Shining. The original format is created by a Turkish company. It has already been sold to broadcasters around the world. It’s being produced locally in Germany for ProSieben and in China for Zheijang TV. At the moment Ukrainian TV is full of shiny floor talent shows. That’s why it is so difficult to surprise the audience nowadays. However, Keep Your Light Shining is a unique format. Every participant of the show gets only 20 seconds to perform and afterwards his destiny is shaped by the audience. The show is some kind of a vocal lottery. Being co-produced with Friends Production, Ukrainian version of Keep Your Light Shining will go on the Ukraine’s air in 2015", – comments Yulia Gatitulina, CEO of Program Planning Department, Ukraine TV Channel.

The complete catalogue of Global Agency’s formats will be presented on Ukrainian Content Market. The company will have its own exhibition suite (#225 on the UCM floor plans).

Don’t miss a chance to see new formats created by the majors of the industry, that will be presented during Format Show screenings on September 15th in Hyatt Regency Kyiv in the course of KYIV MEDIA WEEK 2014.