International TV formats market development prospects

British company С21 Media published the results of С21 Formats Survey that attracted 245 executives representing broadcasting and producing companies as well as distributors. The respondents commented on their point of view regarding the biggest threats to TV formats business and the most appropriate time slots to air adapted shows as well as their plans to expand content libraries.

The following is the respondents’ opinions on the genres of formats that will be more or less popular in the nearest future.

According to the survey scripted drama, comedy, sitcom and factual entertainment are considered to face an increase in popularity. At the same time experts believe that such genres as talent shows and dating shows will be less popular.

 Genres of formats that will be more/less popular in the nearest future

Worth mentioning that international conference and TV formats screening Format Show will take place in Kyiv on September 15, 2014, in the course of forum KYIV MEDIA WEEK. The major attention will be paid to scripted formats.

Early Bird prices for  the conferences in the course of  KYIV MEDIA WEEK 2014 are available till June 1, 2014.

KYIV MEDIA WEEK will be held on September 15 – 19, 2014 in Kyiv, Ukraine.