LIONS Creativity Days is a range of activities organized by the official Cannes Lions International Festival of Creativity Representatives in Ukraine.

LIONS Creativity Days Case Studies — the professional section dedicated to advertising that was held on September 19 in the course of KYIV MEDIA WEEK 2014.

In the course of the professional section Case Studies held by LIONS Creativity Days eight advertising industry experts were presenting the best cases of promotional execution in the following categories: Film & Film Craft (quality and aesthetic of TVC production and the filmmaking process); Media (creative use of media, and how media ideas demonstrate understanding of the target market, innovatively implement strategy across channels and maximize business results for a successful outcome); Cyber (branded online, digital, and technological communication); PR (creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organizations and their publics/audiences); Titanium & Integrated (breakthrough ideas (Titanium) which are provocative and point to a new direction, and state of the art Integrated campaign entries).

LIONS Creativity Days events included: 

Cannes Lions 2014. TVC Screenings

- VIP-party and TVC-screenings of the best of 2014 Cannes Lions in FILM & FILM CRAFT categories (by invitation only, 19.09.2014);

- Winners Exhibition — winners exhibition in different categories (19-26.09.2014);

Case Studies — the best advertising execution professional business-case studies (19.09.2014);

Case Lab — permanent exhibition of the best works in different categories (19-26.09.2014).

Cannes Lions International Festival of Creativity is the only truly global meeting place for creative communication between professionals, from creatives and marketers on out to technologists and media specialists. Cannes Lions is where 12,000 people from 94 countries come together to be inspired by seven unforgettable days of learning, networking and celebration. 

Cannes Lions — is the Oscar in advertising. It is the award for work that inspires.

Information about LIONS Creativity Days 2016 will be announced very soon. Follow the news on our webpage.