The conference Television as Business 2017 became the eighth annual meeting of the leaders of the television industry, where the leading television brands and the best media experts discussed the most important problems of the industry, talked about recipes for solving these problems and shared their experience in successfully implementing media projects.
Speakers: head managers of TV channels, productions studios, sales houses, advertising agencies, state and public media regulators, representatives of major television advertisers, Ukrainian and foreign media experts and analysts.
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9:30 – 9:55 | Registration, welcome coffee |
9:55 – 11:40 | SESSION 1 |
Welcome speech from the organizers | |
Panel discussion: "Media Leader's Summit" | |
• Aleksandr Bohutskiy, Director-President of ICTV Channel • Aleksandr Tkachenko, CEO of 1+1 Media • Evgen Lyaschenko, Director of Media Group Ukraine • Hanna Bezliudna, Head of Inter Media Group • Sergey Sozanovsky, Co-founder of FILM.UA Group Vladyslav Ryashin, General producer of Star Media |
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11:40 – 12:10 | Coffee break |
SESSION 2 | |
"How to get our TV out of the post-soviet zombie forest and live happily ever after" • Pavel Tayanovskyy, Strategic&Transformations Director of Carat Communications Group |
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"TV people vs Digital people, or just human being" • Svetlana Kalinina, managing partner at Kwendi Media Audit• Andrey Taranov, Partner at Kwendi |
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Panel discussion: "Activity, trends and forecasts of the Ukrainian advertising market" • Oleg Popenko, CEO Publicis Groupe Ukraine• Tatiana Katrich, media services Director of AGAMA communications • Andrew Andruschenko, Managing Director of Initiative • Julia Karpushina, СЕО Amplifi (Dentsu Aegis Network Ukraine) • Enver Kikava, Director of Starcom • Andrey Partyka, CEO of Sales House StarLight Sales • Valeriy Varenytsia, Commercial Director of Sales House "Pluses" • Julia Kostetska, Head of the sales house "Media Partnership" • Dmytro Dutchyn, Sales and strategic development director of Sales House "Inter-reklama" |
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TV & Internet = frenemies? |
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• Mila Krutchenko, Chief Digital Officer Havas Media Ukraine • Alina Kotenko, Managing Director, Havas Media Ukraine |
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14:10 – 14:40 | Coffee break |
14:40 – 17:00 | SESSION 3 |
Panel discussion: "Calling news formats: viewer's weariness from the bad news" | |
• Oleksiy Mustafin, General news producer of Media Group Ukraine • Vladimir Pavlyuk, Editor-in-chief at "Vikna - News", STB • Oksana Sokolova, Author and presenter of the program "Fakty", ICTV • Sergiy Popov, Head of News Department at 1+1 media |
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Panel discussion: "Interaction of the TV market and the PAY TV market" | |
• Alexey Kurakin, Director of Business Development, Media Group Ukraine • Fyodor Grechaninov, Director of Strategic Development , Starlight Media Group • Yaroslav Pakholchuk, COO/CFO at 1+1 media, Director of Pay TV at 1+1 media • Denis Vasyanovich, CEO at Thorsat, Inter Media Group |
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Presentation of the reorganization of the National television award "Teletriumf" | |
• Igor Koval, Director of Television Industry Committee • Vladyslav Ryashin, General producer of Star Media • Olga Zakharova, Marketing Director of Marketing Directorate of Media Group Ukraine • Victoria Burdukova, Producer, Head of the First Creative Association of the Novy Channel |
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Panel discussion: "Funny profits: the secrets of the success of Ukrainian comedy TV shows" | |
• Aleskey Gladushevskyy, General Producer Novyi Kanal • Ivan Bukreev, Director of NLO TV • Elena Vasilyeva, Chief Producer of TV series and films of 1+1 • Oleksiy Blanar, Editor-in-chief at Dizel Studio |
Television as Business 2017 was held on September 21 at Hyatt Regency Kyiv (Ukraine).
Organizer: Television Industry Committee